PBA Business Management, working student track Marketing (Leuven) (180 ECTS)

 

2024-2025

The general admission requirements of a bachelor’s programme are:
a) a Flemish diploma of secondary education issued until the 2024-2025 school year;
b) a Flemish diploma of secondary education, level 4 educational qualification, issued from the 2024-2025 school year;
c) a Flemish diploma of medium-cycle higher education with a full-time study programme;
d) a Flemish diploma of higher education for social advancement with the exception of the Certificate of Pedagogical Competence, or
e) a Flemish diploma or certificate issued by a higher vocational education institution;
f) a Flemish bachelor’s or master’s diploma;
g) a study certificate that is formally recognised as equivalent to any of the previous diplomas based on a legal standard, a European directive or an international agreement.

The university board of administrators may admit candidates who have obtained a diploma or certificate in a non-EEA country which is not considered equivalent. However, it is only possible on condition that this document grants admission to a bachelor’s programme in the country where the document was issued and which is comparable to a Flemish bachelor’s programme, and on condition that these diplomas or certificates pass the authenticity check, insofar the Flemish government issued relevant measures.

2023-2024

The general admission requirements of a bachelor’s programme are:
a) a Flemish diploma of secondary education issued until the 2024-2025 school year;
b) a Flemish diploma of secondary education, level 4 educational qualification, issued from the 2024-2025 school year;
c) a Flemish diploma of medium-cycle higher education with a full-time study programme;
d) a Flemish diploma of higher education for social advancement with the exception of the Certificate of Pedagogical Competence, or
e) a Flemish diploma or certificate issued by a higher vocational education institution;
f) a Flemish bachelor’s or master’s diploma;
g) a study certificate that is formally recognised as equivalent to any of the previous diplomas based on a legal standard, a European directive or an international agreement.

The university board of administrators may admit candidates who have obtained a diploma or certificate in a non-EEA country which is not considered equivalent. However, it is only possible on condition that this document grants admission to a bachelor’s programme in the country where the document was issued and which is comparable to a Flemish bachelor’s programme, and on condition that these diplomas or certificates pass the authenticity check, insofar the Flemish government issued relevant measures.

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    • Option in Marketing

      • Marketing

        • 4 ECTSFundamentals of marketingRequired in stage 1First termMBM06Wstaff
          staff
          • A.Embo (coordinator)
          Fundamentals of marketing (4 ECTS)MBM06wstaff
          staff
          • A.Embo
          4 ECTSConsumer behaviourRequired in stage 1First termMBM09Wstaff
          staff
          • K.Vanderwaeren (coordinator)
          Consumer behaviour (4 ECTS)MBM09wstaff
          staff
          • K.Vanderwaeren
          3 ECTSProduct and brand managementRequired in stage 1Second termMBM08Wstaff
          staff
          • F.Verbeeck (coordinator)
          Product and brand policy (3 ECTS)MBM08wstaff
          staff
          • F.Verbeeck
          4 ECTSInnovationRequired in stage 1Required in stage 2Second termMBM20Wstaff
          staff
          • K.Appeltans (coordinator)
          Innovation (4 ECTS)MBM20wstaff
          staff
          • K.Appeltans
          4 ECTSStrategic marketingRequired in stage 2Second termMBM19Wstaff
          staff
          • D.De Cuyper (coordinator)
          Strategic marketing (4 ECTS)MBM19wstaff
          staff
          • D.De Cuyper
      • Management

        • 4 ECTSEconomicsRequired in stage 1First termMMW64Xstaff
          staff
          • T.Osaer (coordinator)
          Economics (4 ECTS)MMW64xstaff
          staff
          • T.Osaer
          3 ECTSBusiness managementRequired in stage 1Required in stage 2Second termMBM29Wstaff
          staff
          • M.Timmermans (coordinator)
          Business management (3 ECTS)MBM29wstaff
          staff
          • M.Timmermans
          4 ECTSLawRequired in stage 2First termMBM36Wstaff
          staff
          • T.Claeys (coordinator)
          Law (4 ECTS)MBM36wstaff
          staff
          • T.Claeys
          4 ECTSSupply Chain ManagementRequired in stage 2First termMBM30Wstaff
          staff
          • J.Beddegenoots (coordinator)
          Supply Chain Management (4 ECTS)MBM30wstaff
          staff
          • J.Beddegenoots
          3 ECTSERPRequired in stage 2Second termMMW61Xstaff
          staff
          • D.Schreurs (coordinator)
          ERP (3 ECTS)MMW08xstaff
          staff
          • D.Schreurs
          3 ECTSFinancial ManagementRequired in stage 2Second termMBM28Wstaff
          staff
          • J.Van hoe (coordinator)
          Financial Management (3 ECTS)MBM28wstaff
          staff
          • J.Van hoe
          3 ECTSEthicsRequired in stage 3First termMMW21Xstaff
          staff
          • B.Meeus (coordinator)
          Ethics (3 ECTS)MMW21xstaff
          staff
          • B.Meeus
      • Marketingcommunication

        • 4 ECTSWebdesignRequired in stage 1First termMMW13Mstaff
          staff
          • K.Merckx (coordinator)
          Webdesign (4 ECTS)MMW13mstaff
          staff
          • K.Merckx
          6 ECTSMarketing communication strategyRequired in stage 1Second termMMW04Mstaff
          staff
          • K.Vermote (coordinator)
          Marketing communication strategy (6 ECTS)MMW04mstaff
          staff
          • K.Vermote
          4 ECTSCopywritingRequired in stage 1Second termMMW05Mstaff
          staff
          • D.Vandendriessche (coordinator)
          Copywriting (4 ECTS)MMW05mstaff
          staff
          • D.Vandendriessche
          3 ECTSStorytellingRequired in stage 2First termMBM22Wstaff
          staff
          • L.Sterckx (coordinator)
          Storytelling (3 ECTS)MBM22wstaff
          staff
          • L.Sterckx
          3 ECTSGraphic designRequired in stage 2First termMMW06Mstaff
          staff
          • D.Perel (coordinator)
          Graphic design (3 ECTS)MMW06mstaff
          staff
          • D.Perel
          4 ECTSDigital marketing essentialsRequired in stage 2First termMBM14Wstaff
          staff
          • L.Artoos (coordinator)
          Digital marketing essentials (4 ECTS)MBM14wstaff
          staff
          • L.Artoos
          5 ECTSMarketing communication: getting startedRequired in stage 3First termMBM26Wstaff
          staff
          • K.Vermote (coordinator)
          Marketing communication: getting started (5 ECTS)MBM26wstaff
          staff
          • K.Vermote
          4 ECTSPress and mediaRequired in stage 3First termMMW11Mstaff
          staff
          • D.Vandendriessche (coordinator)
          Press and media (4 ECTS)MMW11mstaff
          staff
          • D.Vandendriessche
      • Communication & soft skills

        • 4 ECTSCommunication and Information Skills 1Required in stage 1First termMMW13Astaff
          staff
          • E.Delauré (coordinator)
          • S.Wijns
          Communication and Information Skills 1 (4 ECTS)MMW13astaff
          staff
          • E.Delauré
          • S.Wijns
          3 ECTSSoft skillsRequired in stage 1First termIdentical coursesMBM27Wstaff
          staff
          • S.Guns (coordinator)
          Soft skills (3 ECTS)MBM27wstaff
          staff
          • S.Guns
          3 ECTSLe français des affaires 1Required in stage 1First termMMW23Astaff
          staff
          • S.Dillen (coordinator)
          Le français des affaires 1 (3 ECTS)MMW23astaff
          staff
          • S.Dillen
          3 ECTSLe français des affaires 2Required in stage 2First termMBM01Wstaff
          staff
          • S.Dillen (coordinator)
          Le français des affaires 2 (3 ECTS)MBM01wstaff
          staff
          • S.Dillen
          3 ECTSLe français des affaires 3Required in stage 2Second termMBM02Wstaff
          staff
          • S.Dillen (coordinator)
          Le français des affaires 3 (3 ECTS)MBM02wstaff
          staff
          • S.Dillen
          3 ECTSLe français des affaires 4Required in stage 3First termMBM03Wstaff
          staff
          • M.Verschueren (coordinator)
          Le français des affaires 4 (3 ECTS)MBM03wstaff
          staff
          • M.Verschueren
          4 ECTSBusiness English 1Required in stage 1Second termMMW06Astaff
          staff
          • N.Juárez Collazo (coordinator)
          • A.Dierickx
          • N.Juárez Collazo
          Business English 1 (4 ECTS)MMW06astaff
          staff
          • A.Dierickx
          • N.Juárez Collazo
          3 ECTSBusiness English 2Required in stage 2Second termMBM04Wstaff
          staff
          • P.Van Gastel (coordinator)
          Business English 2 (3 ECTS)MBM04wstaff
          staff
          • P.Van Gastel
          3 ECTSBusiness English 3Required in stage 3First termMBM05Wstaff
          staff
          • N.Juárez Collazo (coordinator)
          Business English 3 (3 ECTS)MBM05wstaff
          staff
          • N.Juárez Collazo
      • Marktonderzoek en data

      • Project en onderzoek

      • Sales skills

        • 4 ECTSSales techniquesRequired in stage 2First termMBM15Wstaff
          staff
          • P.Janssen (coordinator)
          Sales techniques (4 ECTS)MBM15wstaff
          staff
          • P.Janssen
          4 ECTSSales managementRequired in stage 3First termMBM24Wstaff
          staff
          • K.Appeltans (coordinator)
          Sales management (4 ECTS)MBM24wstaff
          staff
          • K.Appeltans
      • Bachelorproef

        • 5 ECTSBachelor@researchRequired in stage 3Second termIdentical coursesMMW26Astaff
          staff
          • V.Van Hoorick (coordinator)
          Bachelor@research (5 ECTS)MMW26astaff
          staff
          • V.Van Hoorick
          5 ECTSProject marketing consultancyRequired in stage 3Second termMBM35Wstaff
          staff
          • D.De Cuyper (coordinator)
          Project marketing consultancy (5 ECTS)MBM35wstaff
          staff
          • D.De Cuyper
          14 ECTSBachelor@work MKRequired in stage 3Second termIdentical coursesMBK70Astaff
          staff
          • C.Vuylsteke (coordinator)
          Personal skills@work (7 ECTS)MBM32gstaff
          staff
          • J.Beddegenoots
          • S.Bossuyt
          • L.Coorevits
          • K.Custers
          • D.De Cuyper
          • G.De Meulemeester
          • S.De Waele
          • E.De Wel
          • M.De Wolf
          • J.Deberlanger
          • E.Delauré
          • N.Dierckx
          • A.Dierickx
          • S.Dillen
          • A.Elen
          • A.Embo
          • H.Evers
          • P.Goovaerts
          • R.Goris
          • P.Janssen
          • T.Joos
          • N.Juárez Collazo
          • C.Lammens
          • P.Leën
          • H.Luyten
          • P.Mahieu
          • M.Meerts
          • L.Merckx
          • R.Naessens
          • J.Nouwen
          • I.Organe
          • L.Ovaere
          • L.Piot
          • E.Putseys
          • D.Schreurs
          • H.Severijns
          • F.Van Den Bosch
          • P.Van Gastel
          • I.Van Hoeck
          • V.Van Hoorick
          • W.Van Loo
          • T.Van Tilt
          • P.Vanbrabant
          • K.Vandael
          • N.Vande Walle
          • G.Vandenboer
          • D.Vandendriessche
          • H.Vanderheyden
          • L.Vandermeeren
          • K.Vanderwaeren
          • F.Verbeeck
          • K.Vermote
          • I.Verstraete
          • C.Vuylsteke
          • S.Wijns
          • S.de Ruijter
          Professional skills@work MK (7 ECTS)MBK70bstaff
          staff
          • H.Evers
          • C.Vuylsteke
      • Keuzeopleidingsonderdelen

      • Niet-modeltraject vakken

        • 14 ECTSBachelor@work (sem 1)Optional in stage 3First termIdentical coursesMBM27Xstaff
          staff
          • C.Vuylsteke (coordinator)
          • N.Dierckx
          • H.Evers
          • E.Goethals
          • S.Guns
          • I.Verbiest
          • C.Vuylsteke
          Personal skills@work (sem 1) (7 ECTS)MBM27xstaff
          staff
          • N.Dierckx
          • H.Evers
          • S.Guns
          • I.Verbiest
          • C.Vuylsteke
          Professional skills@work (7 ECTS)MBM27ystaff
          staff
          • N.Dierckx
          • H.Evers
          • E.Goethals
          • S.Guns
          • I.Verbiest
          • C.Vuylsteke
          5 ECTSBachelor@research (sem 1)Optional in stage 3First termIdentical coursesMMW27Astaff
          staff
          • V.Van Hoorick (coordinator)
          Bachelor@research (sem 1) (5 ECTS)MMW27astaff
          staff
          • V.Van Hoorick
          3 ECTSElective course unit externOptional in stage 3First termMBM52Hstaff
          staff
          • V.Van Hoorick (coordinator)
          • A.Vanderbiest
          Elective course unit extern (3 ECTS)MBM52hstaff
          staff
          • V.Van Hoorick
          • A.Vanderbiest
          5 ECTSBachelor@research (additional specialisation)Optional in stage 3Second termMMW28Astaff
          staff
          • V.Van Hoorick (coordinator)
          Bachelor@research (additional specialisation) (5 ECTS)MMW28astaff
          staff
          • V.Van Hoorick
          6 ECTSBachelor@research (+1)Optional in stage 3Second termMMW29Astaff
          staff
          • V.Van Hoorick (coordinator)
          Bachelor@research (+1) (6 ECTS)MMW29astaff
          staff
          • V.Van Hoorick
          5 ECTSBachelor@research (sem 1)Optional in stage 3First termIdentical coursesMBM12Xstaff
          staff
          • C.Vuylsteke (coordinator)
          • C.De Lange
          • V.Van Hoorick
          • C.Vuylsteke
          Bachelor@research (sem 1) (5 ECTS)MBM12xstaff
          staff
          • C.De Lange
          • V.Van Hoorick
          • C.Vuylsteke
          6 ECTSXXL Bachelor@work (sem 1)Optional in stage 3First termIdentical coursesMMW17Pstaff
          staff
          • C.Vuylsteke (coordinator)
          XXL Bachelor@work (sem 1) (6 ECTS)MMW17pstaff
          staff
          • C.Vuylsteke
          4 ECTSXL Bachelor@work (+1)Optional in stage 3Second termMBM80Xstaff
          staff
          • C.Vuylsteke (coordinator)
          XL Bachelor@work (+1) (4 ECTS)MBM80xstaff
          staff
          • C.Vuylsteke
          5 ECTSXL Bachelor@work (+2)Optional in stage 3Second termMBM81Xstaff
          staff
          • C.Vuylsteke (coordinator)
          • N.
          XL Bachelor@work (+2) (5 ECTS)MBM81xstaff
          staff
          • C.Vuylsteke
          • N.
          3 ECTSElective course unit externOptional in stage 3Second termMGD77Xstaff
          staff
          • V.Van Hoorick (coordinator)
          • A.Vanderbiest
          Elective course unit extern (3 ECTS)MGD77xstaff
          staff
          • V.Van Hoorick
          • A.Vanderbiest
          6 ECTSBachelor@research (+1)Optional in stage 3Second termMBM11Xstaff
          staff
          • C.Vuylsteke (coordinator)
          • C.De Lange
          • V.Van Hoorick
          • C.Vuylsteke
          Bachelor@research (+1) (6 ECTS)MBM11xstaff
          staff
          • C.De Lange
          • V.Van Hoorick
          • C.Vuylsteke
          6 ECTSElective course unit extern (6sp)Optional in stage 3Second termMBM97Xstaff
          staff
          • V.Van Hoorick (coordinator)
          • A.Vanderbiest
          Elective course unit extern (6sp) (6 ECTS)MBM97xstaff
          staff
          • V.Van Hoorick
          • A.Vanderbiest